Bear Brothers celebrated the opening of Auckland's first denim boutique Friday 15th November with drinks for their local shop neighbours.

"I have been bowled over by the support from the shops around me; they have shown true community spirit in welcoming us to Devonport's main shopping street," says Janet Bingham, owner and founder of Bear Brothers.

"We have been trading our legendary denim aprons and homewares online for the last two years, but I felt that now we have launched a clothing line, we needed a bricks and mortar store. We are a Devonport brand so this was the natural choice for our first store – customers can now touch and try on our unique denim garments, and appreciate first hand how special the quality is."

The store heroes all Janet's favourite materials: denim, white oak for furniture, organic cotton and natural leather. To complement their own brand denim garments and homewares, Bear Brothers have sourced premium quality classic stripe nautical t-shirts from London brand Joules, Thorberg sunnies, and are the only stockist of Funkis clogs from Sweden.