• Ingrid Dawson

Passion for shoe fashion

Milford Village People: Ingrid Dawson

Meet bubbly Ingrid Dawson, manager of Tango's Shoes.

When & why was this business started?

Tango’s was inspired by owner/operator Melanie Dowling 14 years ago on a trip to Argentina. After arriving home with an extra suitcase full of shoes, Melanie decided it was time New Zealanders needed more variety and so opened her first shop in hometown Whitianga (which a lot of our lovely ladies from Milford frequent when they’re there on holiday). Over the years this shop has grown to seven, having a presence in both islands. I moved to Milford from the Whitianga store and share Melanie’s absolute passion and devotion to footwear, which shines through in all our stores.

How would you describe what is special and unique about it?

Tango’s has built its reputation over the years by providing its valued customers with a wide selection of footwear with truly unique styles. All our customers know if they want something a bit different without compromising on quality and comfort they come and visit us and our friendly, helpful staff who have a great knowledge in footwear and in fashion.

What gives you the greatest buzz?

It’s got to be at the beginning of a season when we are unpacking the fresh new collections which were ordered in Europe over nine months before. I love the flurry between our seven stores as we make sure we get just the right collection for each store and the excitement we see in our customers as they decide which styles they need this season.

What is your number one tip for anyone starting a business?

Surrounding yourself with like-minded energetic and passionate work colleagues who all have a common interest to help your business flourish. Your staff are key to building relationships with customers and tapping into their different strengths to give your business diversity.

What do you love about Milford Village?

It would have to be the friendly village feeling here, created by the diverse and friendly retail stores and the customers who shop or have various appointments in the area. I love the fact that we are such a destination for people from all over Auckland and beyond, and they too love the village feel here that everyone has helped to create in their own little way

Tell us what’s happening in store during October?

This is a really exciting month for us as by October we have all our summer collections in. Don’t delay as sizes are limited as we like to keep our product unique for our lovely ladies. We always have a selection of specials down the back of the store for those who love a bargain.

Also for the month of October, mention this editorial to our lovely team in store and receive 10% off any new season shoes over $100.

Please sum up your business in one sentence.

Give a girl the right shoes and she can conquer the world!


Issue 92 October 2018