• Federation-branded SKODA Octavia.
Tags: Fashion

Fashion on Wheels

Takapuna-based street style brand Federation has teamed up with newcomer to the Shore, Tristram ŠKODA in a fashion match to take style from the streets, on to the road. Channel’s Heather Vermeer chatted to Tristram ŠKODA Brand Manager Penny Thorne about the Shore match-up that’s proving to be a heavenly hit… 

Heather Vermeer: How did the collaboration with Federation come about? 

Penny Thorne: As soon as I knew we had Skoda coming on board as a brand at Tristram, my goal was to throw a completely different spin on how Skoda is perceived to many, also, to introduce a whole new group of people to the Skoda brand through fashion.  

I am known to have a real soft spot for anything  ‘fashion’, so I was excited to be able to get looking for the right brand to collaborate with. I approached Ben at Federation and both he and Jen came in to see me. Because they are based on, and from, the North Shore and with men’s, women’s and children’s clothing - it made perfect sense!

 

HV: Tell us about the SKODA Fabia Designer Series car you’ve worked together on? 

PT: This is a really exciting car! Jen has created six exclusive designs so that when someone purchases the Fabia Designer Series, the car has a custom leather fit-out. They get to spend an hour with Jen and the design team at Federation, laying out the designs on the selected areas inside and outside of the Designer Series Fabia - you can get your own customised car!  We have put our first one together in the showroom now so customers can view a completed Fabia designer Series. It looks amazing! And it’s amazing value for money too at only $27,990 + On Road Costs or from $99 per week.

 

HV: What are the similarities between the Federation and SKODA brands?

PT: I think the key things are: North Shore-based, New Zealand businesses, family focused, off-beat, funky, quality brands – and we are all really motivated to do well!

 

HV: Are there any upcoming events or collaborations with the fashion brand in the pipeline? 

PT: We will be supporting Federation at New Zealand Fashion Week - we’re really excited about this! Our focus is on supporting Federation where we can and the Fabia Designer Series car.

 

HV: What’s your Federation favourite item?

PT: My Birds & Bees t-Shirt – it can be worn casually or dressed up with jeans and heels (or to work sometimes!).

 

HV: Who would you most like to seeing driving a SKODA around the Shore?

PT: We are about to put Jen into a Designer Series Fabia to drive, which will be great!