CHANNEL MAGAZINE. What has led you to develop an interest in the apartment market?
WINSTON KIDD: I have loved being involved at the forefront of selling real estate in the North Shore for over twenty years and have sold of a wide range of properties from Luxury Waterfront to Large Country Estates and Quality Apartments. I personally enjoy using my experience to provide great marketing solutions to ensure excellent results.
CM: You have a specific interest in Property Developments?
WK: Yes, my background and experience relates to the construction sector I have hands on experience with top end residential as well as the concrete and steel required to build commercial high rise buildings. Being conversant with all trades as well costing and pricing is a valuable asset to bring to the world of real estate marketing and sales.
CM: What do you see as the challenges for new developments on the Shore?
WK: Well, following the changes to the Unitary Plan we are naturally seeing an increase in proposed developments around Takapuna. The challenges include obtaining enough land in good locations that offer tangible benefits to the end users and being able to build a quality product at the right price and deliver that product on time. It is not unusual for there to be a disconnect between what the developer is considering and what the market is looking for. It is essential for developers considering a build to contact and speak to the key agents (us of course) to ascertain what the market is hungry for and at what price point.
CM: What thoughts do you have on what purchasers are looking for?
WK: Premium has a specialised apartment group operating out of a purposely created office 111 Hurstmere Road , which is I must say a real luxury setup we have huge foot traffic with customers coming in and perusing all our current projects which are on display. It's usually a big step for buyers who are considering a transition from the family home to that next real estate step to that modern easy-care apartment lifestyle, we are able to offer a selection of property's and advice on various features and benefits at various price points. Additionally we are able to appraise their current home and offer quality marketing and selling advice. From a developers perspective its effective 24/7 marketing and gives each project a unique opportunity to be seen and ultimately sold
CM: Winston, why Premium?
WK: We strive to be the best, this is one of our founding principles. Premium Real Estate has been involved in most of the major local developments in the past twenty five years having as a team sold an estimated $1.5b of apartments. Premium is an agile top end boutique real estate firm, we understand and specialise in bespoke marketing solutions and have the resources, experience and most importantly the knowledge to guide prospective developers, sellers and purchasers toward their real estate goals.
Contact: Winston Kidd, Mobile 021 970 444 or email: WinstonKidd@premium.co.nz
