Your brand is a very important part of the sale of the business. Whether it be the “reviews” or reputation you have in the business world, a buyer will be looking to uncover whatever they can to understand the nature of that reputation.

Having an awesome product or professional service is one thing… how jealously do you guard the way you treat your customer?

Feedback on social media is a reality most business owners are familiar with… if this is something you don’t take seriously, the detrimental effect can leave you with a lot of nothing pretty quickly when it comes time to sell.

Let’s talk about online trading, the customer interaction is all online and fair to say most operators endeavour to supply exemplary service to ensure a satisfied client will no doubt, at some stage, recommend your services through the professionalism you give.

If that service isn’t there and worse., you don’t acknowledge and recognise that there may have been an issue or problem and leave it unaddressed, social media is the wrong platform to be on the wrong side of.

Facebook groups are places where people flock if they wish to vent; please don’t be a recipient of that venting if you can help it in any way.

 A client’s bad experience can be turned around and they can sometimes turn into avid warriors for you if treated quickly, with respect and are offered an outcome that is suited to all parties.

The reputation of your business will have a direct result on the goodwill value of your business, worth keeping in mind!

– Cheers Lester