In the Channel
Local Message Vital
A big reason for the launch of Channel Magazine a little over a year ago was to promote all the good things happening in our community. To celebrate living in what is probably the best spot in the world.
Another very important reason was to assist with the promotion of business enterprise in our area. The Takapuna Beach Business Association has been a key stakeholder in the magazine from day one. We are thrilled that we also now get encouragement and support from the business associations in both Milford and Devonport who quite clearly share our desire to foster local business enterprise.
In this issue we are therefore proud to launch our own "1ST BUY LOCAL" campaign.
We believe that this 'first buy local' message is vital for the survival and growth of businesses on the North Shore. It is imperative that we support our local businesses to ensure that as much of our income as possible is retained locally and that a quality retail sector survives and grows.
So what does 'first buy local' mean?
The message is very simple. Before buying anything at all, consider purchasing it locally first as this is good for the future of the North Shore – your home. It will help our retail sector flourish and grow for the good of all of us. So if you are going to dine out, need a tradesman or service, or are looking for a gift or a fashion item – anything that can be purchased from a local business or store – then buy it locally, right here on the North Shore.
We totally understand that this is not possible all the time. As many factors can influence the decision to purchase. But remember, if you continually purchase products via offshore suppliers on internet shopping sites, your spend will never come back into our local economy. And in simple terms that's what makes our local world go around. It is healthy for as much of your income as possible to be spent locally.
It is our pleasure to present another bumper issue of Channel Magazine. Enjoy the read, and please, first buy local from one of the dozens of businesses and organisations who advertise in the magazine. They are exclusively local – we make sure of that!
- Aidan and the team at Benefitz
Email: aidan@benefitz.co.nz
Twitter: @AidanLBennett /
@channelmag
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