MOTORING with Jerry Clayton BMW

Award-winning Innovations Place BMW Group
At The Forefront of Sustainable Development

The BMW Group is ‘the world’s most sustainable carmaker,’ having topped the Dow Jones Sustainability Index for six successive years.

And Jerry Clayton BMW in Takapuna has full access to the new vehicle technology combined with experienced staff who have the knowledge and expertise to assist customers make the best possible decisions when it comes to sustainable motoring.

“Being ‘green’ doesn’t just relate to a particular litres per 100 kilometres consumption figure, that’s simply one small part of the total motoring experience,” said Steve Hilson, Dealer Principal of Jerry Clayton BMW.

“There are many more factors to be considered, including whole of life costs, sustainable development as well as economic, environmental and social performance.”

EfficientDynamics technologies featured in a vehicle such as the new BMW 5 Series 520d include a third generation common rail diesel engine, brake energy regeneration, intelligent lightweight construction and automatic air intake flaps, all of which assist in achieving a remarkable consumption figure of 5.2 litres per 100km.

Standard safety features abound, including Anti-lock Braking System, Dynamic Stability Control, Dynamic Traction Control and cruise control with brake function.

Value for money in terms of running costs and residual values, but also the greatest environmental benefits from the ‘zero waste’ production standards of manufacturing plants to the recyclability of our cars and their extremely low CO2 emissions, are also key considerations as are development of fuel-saving and alternative vehicle concepts through clean production processes to green recycling practices.

To assure its long-term success and future viability, the BMW Group must assume full responsibility for its products. That is why product responsibility means providing answers to questions about the quality, impact and future of BMW products.

The focus is on developing individual mobility in a way that improves safety, conserves resources and protects the climate. The company is actively seeking groundbreaking new solutions that go beyond anything seen so far and will help improve products throughout their entire life cycle.

A carmaker with such a comprehensive understanding of its product responsibility – considering it in every aspect of its activities and implementing it consistently – is also promoting the concept of premium mobility. It is a given for the BMW Group that sustainability will play a much greater role in defining premium in the future.

Responsibility throughout the vehicle’s lifetime
For the BMW Group, responsibility starts with developing vehicles that are fuel-efficient and safe for both the driver and other road users. The company’s comprehensive approach embraces environmentally and resource-friendly development and production processes and a wide range of high-quality customer services as well as recycling concepts which guarantee that BMW Group vehicles impact the environment as little as possible, including at the end of their useful life.

In the area of product responsibility, BMW has defined the following six core areas for action:

Reducing fuel consumption and CO2 emissions: We are already implementing fuel-efficiency innovations that significantly reduce the fuel consumption of today’s cars. Our engineers are constantly working on taking these technologies to the next level.
Developing alternative drive concepts: We are vigorously pursuing the hybridisation of the drive train as well as the development of electric cars and hydrogen mobility solutions.
Refining traffic management concepts: Our mobility experts are working on mobility projects aimed at improving traffic flow. Together with infrastructure partners, they are looking at ways to improve the flow of traffic in urban centres, thereby minimising environmental impact.
Active and passive safety: We apply a comprehensive vehicle safety concept that involves improving active safety to prevent accidents and passive safety to minimise the consequences of accidents.
Product recycling: We also assume responsibility for our vehicles at the end of their lifetime. Early in development, we ensure that 95 % of vehicle components can be recycled later on.
Customer satisfaction: Ultimately, it all comes down to our customers - since it is they who decide the company’s success. The customer is at the heart of everything we do and so our standards are: top quality and reliability of vehicles, as well as maximum customer service satisfaction.

About Jerry Clayton BMW

Jerry Clayton BMW has two sites located on the North Shore, employing a team of approximately 100 staff between sales, service, parts, vehicle detailing and administration.

Takapuna Beach – the head office at 445 Lake Road, offering brand new and pre-owned BMW sales, servicing, parts & accessories sales as well as housing the adminstration team. Telephone 488 2000

Wairau Valley - BMW Parts trade centre, located at 9 Silverfield, operates to provide a central trade parts centre for all business to business customers throughout Auckland.

Visit: www.jcbmw.co.nz