Donating memories to help make new ones
Robert Turner, Julie Martin, Jocelyn Weatherall, Kate Kersey, and Jude Dobson.
Channel Feature: Community News

Donating memories to help make new ones
Alzheimer’s Auckland "The Memory Shop" in Takapuna

Last month saw the official opening event of The Memory Shop in Takapuna, the very first commercial venture from Alzheimer’s Auckland. 

Attended by Alzheimer’s Auckland volunteers, staff, board members, and supporters, the event was MC’d by media personality Jude Dobson, and featured speeches from chairperson of Alzheimers Auckland Robert Turner, The Memory Shop Manager Brendan Mexted, and Geriatrician Phil Wood.

Robert said, during his speech: “Today is a very exciting day for Alzheimers Auckland, as we expand our service offer into the commercial world of retail.” 

The Memory Shop, located on the corner of Lake Road and Byron Avenue, sells donated clothing, shoes, books, and homewares, with all proceeds going to Alzheimers Auckland. This will enable the organisation to expand their support services to meet the growing need that New Zealand faces with an ever-expanding elderly population.

Over 50,000 people are currently living with dementia in New Zealand, and with the aging population, numbers are forecast to triple by 2050. Alzheimers Auckland Charitable Trust provides free information, advice, education and on-going dementia support to the person with dementia as well as their carers and family whose lives are drastically impacted by this disease. 

“To do this work we are dependent on funding,” says Robert. “Clearly this is not enough to meet the increasing demand for our services. Indeed, even through best efforts fundraising and the generous support of donors, trusts, and the amazing support of Countdown and Parnell Rotary in particular, we cannot keep up with the demand for our services.”

The Memory Shop encourages people to donate not just things, but memories, encouraging the idea that sharing our memories and creating new ones is something we should keep trying to do, even into our later years. The fact that the proceeds from the shop will help those with dementia to live well is the fantastic outcome of doing so.

MC for the night Jude Dobson said she was thrilled to support such a fantastic cause, sharing that although she normally works on the other end of the spectrum with children, this is an increasingly important issue that grows closer to her heart the older her parents get.

The Memory Shop still needs donations, particularly homewares. Please drop off any pre-loved linens, crockery, or glassware to the shop at the corner of Lake Road and Byron Ave, Takapuna, or to the Alzheimers Auckland office at Level 1, Suite 4, 58 Surrey Crescent, Grey Lynn. Call 09 488 9956.


By Channel Editorial

Channel Magazine: Issuu 49 November 2014

Features articles by Channel Editorial