In the Channel: Celebrating Excellence...
On a Saturday morning in mid-July I decided it was time I did something about my wardrobe. In short, I was long overdue for a bit of a style makeover – according to my dear wife and two lovely daughters.
For me clothes shopping has always been a chore. Not something I really enjoy. Being a ‘bit of a bloke’ I have never been comfortable with the whole process.
Having been impressed with the range of men’s clothing I had seen at Life For Men in Hurstmere Road, I dragged my wife Michelle along with me to provide her usual advice. Advice that has traditionally
turned into friction during the purchasing process. What I discovered at Life For Men was something
of a revelation.
Life For Men owner Scott Donovan is a true professional. After spending an hour in the shop – and coming away quite a bit lighter in the pocket – I had a new appreciation for the professionalism and skill required to be a success in retail. Scott not only made me feel comfortable, his knowledge and advice actually made me look good! Not an easy task, believe me. There was not one argument during the process between husband and wife. Amazing.
This experience reinforced to me the importance of a magazine like Channel to tell people about these types of good things that are going on in our little part of the world. In Channel we are going to unashamedly highlight true professionals like Scott Donovan. At Life For Men he has the whole package. A lovely store, great clothing brands and above all a real dedication to being the best. So guys, if you are looking for a bit of a style makeover – Scott’s your man!
The feedback we have had since the launch of Channel Magazine has been very pleasing. In general most loved the read. Some thought the first issue was a bit busy. I am not going to apologise for that. Channel will be busy. We want it to be busy, with lots in it. That’s what it is all about. So thanks to all of you who have been encouraging.
A challenging aspect of producing a magazine of this type is the distribution. We printed 17,800 copies of our launch issue and all were distributed. But there were quite a few who complained that they didn’t get the magazine. Hopefully we have rectified this problem with this second issue. If you ever need additional copies they are available from our reception at Benefitz, or from the Bruce Mason Centre in Takapuna.
We are also very proud of our Channel Magazine website (www.channelmag.co.nz). Make sure you check it out and send the link to any friends or family overseas who want to keep in touch with what is going on back home in their local area.
I trust you will enjoy reading this second issue of Channel. We’ve increased the number of pages with this issue and also printed over 19,800 copies – 2000 more than the first issue. Support our advertisers – they make it happen.
Happy reading
– Aidan and the team at Channel
aidan@benefitz.co.nz
BELOW: The Benefitz CHANNEL MAGAZINE team (from left): Jared Trice (Graphic Designer); Aidan Bennett (Publisher); Dustin Bisschoff (Website Coordinator and Designer); Mary Bukovac (Magazine Coordinator); Mike Campbell (Journalist); Ulla Bennett (Advertising/Photographer).
Christmas on Broadway with...
