Corporate apparel and promo items with DavisDoherty
DavisDoherty – Your One Stop Shop
Corporate apparel and promotional items
In recent issues we have introduced the new DavisDoherty Corporate Apparel Showroom in Albany. In addition to their huge range of corporate apparel, DavisDoherty also offer ‘promotional Items’. As we weren’t entirely sure what was meant by ‘promotional items’ we thought the best person to enlighten our readers would be Paul Davis, the enthusiastic owner of DavisDoherty Ltd.
“You are right to ask,” said Paul, “because many so-called ‘promotional items’ do little or nothing to help promote a business or service. It is so important to choose carefully. Having spent over 30 years in commercial photography and marketing in the UK before coming to New Zealand I am happy to be able to offer that experience to clients here when advising them on the best way to advertise their products or services to their own clients.”
Taking us through to the ‘Promotion’ part of the DavisDoherty showroom where there is an enormous range of products on display - everything from coffee mugs to beach towels to golf tees – Paul proceeds to explain the rationale behind a ‘good’ product.
“Basically we can supply you with anything you like that can be branded. But, especially in these difficult economic times, the important thing is to spend your marketing dollars wisely. Don’t waste your money on ‘cheap’ gimmicky items that will do little or nothing to win you extra business. Think carefully. Decide what you want to achieve. Have a clear idea of the kind of customer you want to appeal to. Try and choose an item that will not end up in the ‘round file’ (aka the waste basket!) within a very short space of time.”
Paul then picks up a smart but ordinary object. A ruler - the sort of everyday office product that is found on any desk anywhere. He then goes on to tell us that he has just such a ruler on his own desk, printed with the details of one of his former customers in the UK.
“Can you believe it? I have had this ruler for over 30 years! It has been round the world with me – twice! It sits on my desk and I use it just about every day – as a page marker, a back scratcher and a fly swatter as well as for drawing the occasional straight line! But the point is, a ruler is a useful object and one which, as I myself have proved, is unlikely to be thrown away. As a branding tool for my UK customer it has paid for itself a hundred times over.”
“My advice to anyone wanting to brand a promotional item, either as an inexpensive give-away or, perhaps, as a corporate gift, is to choose the product carefully. With the vast array of promotional products available it is possible, also, to choose exactly the right product for your industry. We did a great campaign a while back for a cleaning company – they left each client with a duster printed with their name and contact details. Brilliant”
The promotional item arm of the DavisDoherty business is, of course, very much an adjunct to their core business of Corporate Apparel. The synergy lies in the branding. Many objects can be screen printed or even embroidered with clients’ logos, so with artwork already set up for uniforms it indeed makes sense to use DavisDoherty as a one-stop shop for promotional needs as well. With Paul’s experience on hand to help you, you know that whatever you choose will work for you. Thanks, Paul!
Davis Doherty, 237 Bush Rd, Albany. Phone 09 414 4541 or visit their online showroom: www.davisdoherty.co.nz
